The 3 core reasons are:

- Once you have the skillset and systems in place, you can create test and improve upon your marketing message faster than any agency or freelancer ever could. This gives your business a clear performance advantage over all your competitors paying marketing retainers and waiting months to launch as they go back and forth with revisions.
- Videos shot on phones are proven to be more effective in converting viewers to customers than high production value assets because they feel authentic and relatable - NOT salesy - meaning cheaper cost per lead and better engagement metrics.

- When you DIY your videos, you'll save tens of thousands of dollars every year that would have gone to videographers and agencies - that's money that could be spend on ad spend, other business uses or kept in your back pocket.

A well executed DIY strategy is cashflow positive from day 1 because you're not having to pay off the production costs before profiting.

It's honestly very easy. The good news for everyone is that phone cameras are so good now you hardly have to know anything to do it right.

I like saying this to myself when learning something new: "stupider people than I have figured out harder things, so why can't I figure this out?"

People all across the world - children, the elderly, even people in third world countries have been able to learn and use video on the internet to build a following and create a livelihood for themselves - I KNOW you can figure this out.

If you REALLY don't think you can, don't join the program and we'll film a project for you!

Video is the most effective tool for communication the world has ever seen.

There's almost certainly an Instagram page or Youtube Channel out there that does similar stuff to you, with tens of thousands or even millions of views or followers - yeah, I'm sure there's videos we can make that'll grow your business.

We've run successful campaigns across dozens of industries - the marketing principles are often the same, it's just about applying it to your audience and business goals.

We're running daily calls, covering a variety of topics including general Q and A, marketing messaging, specific content strategies, troubleshooting your results, constructive criticisms of your draft videos and how and when to engage with freelancers when you've maximised the value of DIY.

Separate to the calls you can submit questions, problems, and draft scripts or videos directly into the community and out team will provide written or video feedback within 1-2 days.

Additional to our core team, we bring in specialists in a variety of video and social media marketing fields for workshops, providing new perspectives and insights for all members.

We’ve achieved success with ecomm, health and fitness, outdoor brands, events, construction and industrial businesses, non-profit and government clients.

The fundamentals of video marketing can be applied almost anywhere so we’re not industry specific, but we LOVE working with passionate businesses that have a unique product or specialist offerings.

Our "niche" is not an industry, but a problem that people experience - The problem is: business owners are constantly being hassled by their ads specialists (who they pay on retainer) for new creative or their costs will get too high. Essentially, "I can't do my job which you pay me every month to do, if you don't also pay someone else every month to give me the right content"

We know how busy running a business can get so we've built the program to be as low fluff and high impact as possible - skipping most technical stuff that can get confusing and bog you down in favour of a "fail fast" mentality.

The goal is: learn the basics, make some bad videos, submit them for review, take our advic to make some better videos and repeat.

If you join one advisory call a week, and submit one draft a week, within 2-3 months you'll have up-skilled enough to completely transform your online presence - and reaping the rewards of putting in the work.

We also offer done-for-you video editing on an hourly basis, for members in the group who don't have the time or cant figure out the video editing part.

If you're actually too time poor to dot he program, let us know and we can shoot a project for you the ol' fashioned way.